Hello, I’m Lena. Middle child. Singaporean creative. Currently based in Shanghai. Over the years, I’ve occasionally stumbled upon the rarest joy of liking my own ads. Like the ones you see here. They are made with ❤️, together with some of my favourite people. I love making things that are emotional, silly and fun. But also enjoy the process of logic and sense-making. It's probably why I chose this creative industry.
Outside of work, I am most nourished by things that make me feel grounded and challenged - including meditation, sports like krav maga (an Israeli fighting system, made accessible to civilians for self-defense), boxing, muay thai, movement and a soulful conversation.
Happy to chat! : )
Experience
Anomaly Shanghai | 2024-Present
Forsman & Bodenfors Singapore | 2020-2023
- SK-II, Mandarin Oriental (new business win), Gojek, Electrolux
TBWA Singapore | 2014-2019
Singapore Tourism Board, Singapore Airlines, Standard Chartered Bank, Airbnb, PlayStation
- Involved in Singapore Tourism Board global account winning pitch, executed and followed through multiple campaigns (B2C, B2B) under the platform and tagline ‘Passion Made Possible’ over the next few years.
- Pitch team to retain the Singapore Airlines account for TBWA.
BBH Singapore | 2013-2014
Internship + freelance, Ikea, Chupa Chups
✌🏼🙂✌🏼
2023
Campaign Asia’s #6 Most Awarded Creative in Singapore
2021 - 2023
LASALLE College of the Arts - Mentor
2021
Creative Circle Awards Young Copywriter of the Year - Silver
2019 - 2021
LASALLE College of the Arts - Industry Advisory Board
2019
Creative Circle Awards 2019 - Jury Panel
2018
Campaign Brief Asia’s Women Leading Change ‘Rising Star’ - Winner
Creative Circle Awards 2018 - Jury Panel
2017
Creative Circle Awards Young Copywriter of the Year - Winner
2015
IAS Hall of Fame Young Talent of the Year (Creative) - Winner
Creative Circle Awards Young Copywriter of the Year - Winner
2014
D&AD New Blood Yellow Pencil
Education
2012-2014
LASALLE College of the Arts | First Class Honors in BA (Hons) Design Communication (Majored in Advertising)
2008-2011
Temasek Polytechnic | Diploma with Merit in Interior Architecture and Design
Contact
hp: +65 9093 4049
email: lenapaik@gmail.com
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