Mandarin Oriental
THE EXCEPTIONAL BAY SYMPHONY
After a 6-month transformation, Mandarin Oriental, Singapore unveiled its biggest, most luxurious offering— the Royal Marina Bay Penthouse, the only in the country to offer an unobstructed panoramic view of the iconic Marina Bay skyline.
To create excitement for the penthouse suite perched on the 23rd floor, we didn’t just show off the incredible view. We let people hear it.
Enlisting Singapore’s award-winning composer Jonathan Shin and the critically acclaimed Orchestra of The Music Makers (OMM), The Exceptional Bay Symphony was composed. A powerful convergence of music and architecture that beautifully conveys the feeling of awe and wonder that one feels upon seeing the full view of Singapore’s most revered iconic Marina Bay skyline.
The Exceptional Bay Symphony piece is now the signature music that welcomes guests that check in to the Mandarin Oriental Singapore’s Royal Marina Bay Penthouse. The piece was very well-received by audiences and press. With zero PR investment behind, it garnered an estimated US $94k total PR value and received 100% positive sentiment on social media.
Forsman & Bodenfors Singapore
Creative team:
Gary Lim, Ivan Guerra, Farhan Darma, Lena Paik, Rachel Kennedy, Firrdaus Yusoff
Composer: Jonathan Shin
Music Coordinator: Lee JinJun
Performers: Orchestra of the Music Makers (OMM)
Shot and edited by Jason Feng, Head of Studios F&B Singapore