GOJEK

VACCINATION RIDES

Singapore rolled out its vaccination efforts in early 2021. But by May, only 27% of the population had gotten a shot. With 81% of Singaporeans relying on public transportation to get to their jabs and fear of contagion rampant, travel was a clear barrier to vaccination.

So we convinced our client Gojek, Southeast Asia’s leading ride hailing company, to offer the one incentive they could to encourage more people to get their shots: taking them for free to and from their vaccination centers. From anywhere in the country to any hospital, clinic or community center.

Clio : Health Bronze
Spikes : Bronze, 2 Shortlist (Brand Experience & Activation)
Adfest : Bronze
Immortal Awards : Shortlist
AdStars : Crystal
Singapore CCA : 2 Bronze, 2 Shortlist
One Show : 2 Shortlist
The Work : 5 Acceptances