SPCA
TOUGH PEOPLE VS SHOCK COLLAR
What does 4500 volts, the electric current of a typical shock collar, actually mean? Is it a lot? Is it a little?
To exemplify how gruelling a 4500 volt current can feel in the body, we tested it not on dogs, not on regular people, but on the toughest people in Singapore.
Forsman & Bodenfors Singapore
Creative team:
Ivan Guerra
Firrdaus Yusoff
Jason Feng
Shum Qihao
With Tim Kindler & Heckler Singapore
AdStars – Bronze
One Show Asia – Merit
CCA – Bronze
Andy Awards – Shortlist
Spikes – Shortlist
The Work – 3 Acceptances